why would you use a headless CMS?

Marc Gutlich
Sales & Accounts
Of course the answer to this question is interesting. But you could also ask yourself: Why not? In the digital world we are already overwhelmed with trends and buzzwords. Is it time to replace your current CMS? I am happy to guide you in your choice of a platform. I have been active in the CMS market for 19 years. That's how I know that headless CMS actually has its roots in the past. The focus is on what CMS was once intended for: distributing content.

what is a headless CMS?

A headless CMS is a content management system in which the presentation layer is separate from the layer where the content is managed. The presentation layer is the front of a web page that is viewed by the visitor. The front and back are thus independent of each other.

central content management

The need to develop a headless CMS stems from the question of how to manage content centrally. The world of displaying web content is constantly changing. Content is not only displayed on the web, but also in apps, chatbots, websites, smart watches, email marketing and in-store displays. With a headless CMS, content is distributed to the various presentation forms. These forms of presentation communicate with the CMS via an API. In summary, a headless CMS is a system that distributes and publishes content through an API.  

The benefits of a headless CMS are:

  • It saves time: you can place content on multiple channels in one upload
  • Uniformity in version management: there is 1 version of your content on all channels
  • Flexibility: adding or removing an extra presentation layer is easy

content plan leads

Content is king and content first are not empty statements. It’s not the presentation, but the design of a good content plan that is the real challenge. A good content plan describes what your organization's content is for and how to deal with it. A good content strategy is about telling stories, not about presenting text. It contains the answers to questions such as:

  • How can we structure and reuse our content for different channels?
  • Who is our target group?
  • Which channels do we use to reach our target group?
  • What customer journeys are there and which content is consistent with this?

The content plan demonstrates clearly whether a headless CMS is the right choice. If you only use your content for your website, a "traditional" CMS is sufficient. Do you want · to publish and reuse a lot of content on multiple channels · to easily enrich content through multiple channels · to enrich a customer environment with a lot of CRM data content then a headless CMS is a serious option, especially now that Sitecore and Umbraco are also ready to use headless. Would you like to know more? We would like to invite you to collaborate with us.