Eneco strengthens customer interaction with a smart platform
25% growth in self- service conversion ratios
expand online self-service
Personalisation is a concept that appeals partly to the imagination. With large organizations such as Eneco, there are numerous departments that each have their own wishes and requirements. This also includes the field of personalization. To stimulate awareness of personalization, we asked every department to provide small cases. This enabled us to quickly design, test and share the results.
The results were so convincing that all of the involved departments wanted to get started with personalization. By involving all departments we created support for the changes to the website.
In order to implement the best possible personalization, two things were needed:
- a new website
- a clear customer group profile
The website was built in Sitecore. The new structure allowed personalization to be implemented on a large scale. The great advantage of building in Sitecore is that both the content and the profiles are in one system, so that no third party integration is required. To determine the correct profiles and the desired personalizations, we facilitate workshops for Eneco. We can now come up with campaign ideas and organize them more efficiently so that we can see results much faster.
helping Eneco visitors
The platform now helps customers and visitors by presenting them with the right content. The e-commerce funnels perform around 10% better. A result that both we and the client can be proud of.
10% more conversion
personalisation based on profiles and behaviour