In order to implement the best possible personalization, two things were needed:

a new website
a clear customer group profile

The website was built in Sitecore. The new structure allowed personalization to be implemented on a large scale. The great advantage of building in Sitecore is that both the content and the profiles are in one system, so that no third party integration is required. To determine the correct profiles and the desired personalizations, we facilitate workshops for Eneco. We can now come up with campaign ideas and organize them more efficiently so that we can see results much faster.