Europeesche Verzekeringen translates love for travel to online strategy
Translate rebranding to online strategy
Personal, relevant and customer focussed platform
personal and relevant communication
The new online proposition focuses on personal service. Sales and conversion come second. Visitors can select the insurance that suits them best in a few steps. To acquire insight into the customer needs we developed several customer journeys.
ux-design tuned to the customer journey
We translated the proposition to a mobile first interaction design. It required a critical attitude in deciding which options to display which not.
We not only worked on a responsive design but also analyzed user context. Research showed that downloading a form is less suitable for a mobile user. That’s why the mobile Europeesche visitor sees an entry fiel for their email address and receives the form in their inbox.
We refined the design together with Corporate Identity specialist Yvo de Ruyter. The end result just sparks wanderlust, don’t you agree?
context aware responsive design