Europeesche Verzekeringen translates love for travel to online strategy

We love to go on holidays, if possible several times a year. Finding the sun, go skiing or immersing yourself in a different culture. And so do the people from Europeesche Verzekeringen (part of A.S.R.). That love for travel was the foundation of their new corporate identity. We translated that identity to their online channels and developed a strong graphical interaction design. 
woman skiing

Client

Europeesche verzekeringen

Focus

Translate rebranding to online strategy

Result

Personal, relevant and customer focussed platform


personal and relevant communication

The new online proposition focuses on personal service. Sales and conversion come second. Visitors can select the insurance that suits them best in a few steps. To acquire insight into the customer needs we developed several customer journeys. 

ux-design tuned to the customer journey 

We translated the proposition to a mobile first interaction design. It required a critical attitude in deciding which options to display which not.

We not only worked on a responsive design but also analyzed user context. Research showed that downloading a form is less suitable for a mobile user. That’s why the mobile Europeesche visitor sees an entry fiel for their email address and receives the form in their inbox.

We refined the design together with Corporate Identity specialist Yvo de Ruyter. The end result just sparks wanderlust, don’t you agree? 

context aware responsive design

Europeesche app on tablet