integrated experience and online only memberships during Covid-19
The need to simplify and improve this situation was evident. We are you was asked to lead an international program of work. The recently-upgraded lead-generation website, had to start doing double-duty. Firstly, it needed to become an integrated digital platform connected to the new CRM, Exerp, the Technogym MyWellness Cloud and Emarsys. Secondly, it needed to become a home for myFernwood, the exclusive member section offering a wide range of self service and exclusive content.
Timelines were short, and different agencies worked on it across the globe through different time zones: Australia, Italy and Denmark. There were late nights in every timezone. We are you created a virtual scrumteam at Fernwood Melbourne HQ, with Fernwood’s IT department, Fernwood’s marketing team, and the international teams of other vendors.
The upgraded Sitecore 9 platform was integrated with the Exerp CRM, with enhancements by creating a single-sign-on through all parts of the customer journey. The revamped digital platform offers an enhanced user experience for members. They can now access their preferences, personal and payment data, meal plans and exercise programs.
ready for the future
Simplifying Fernwood’s IT infrastructure bore quick results: lower costs, less time spent in maintenance, and a reduction in the number of websites that Fernwood needed to manage on a day-to-day basis. The Fernwood digital platform is ready for the future and provides flexibility, improved experiences, easier management, and reduced ongoing costs.