more customer loyalty with the newly designed MyKia app
Kia Motors Europe
the old app
responding to the trend
Since the first app went live, a shift has been made from the website to the app for new Kia drivers. KME wanted to respond to this, by making it possible to become a member of MyKia just like on the website. The client also wanted to be able to send push notifications via Sitecore, for example to remind the Kia drivers of their yearly inspection. KME called on We are you for this development.
overview, structure and scalability
The goal of this expansion: stimulating new sales and encouraging customer loyalty. The approach to the Kia driver had to become more personal and specific. KME also saw the app as a platform for personal consent management in accordance with the AVG legislation. In other words: the Kia driver must have the opportunity to indicate quickly and easily what information they would like to receive and by whom they would like to be approached.
the impulse on usability
In our view, however, two issues stood in the way of these ambitions: the user-friendliness and scalability of the app at that time. The app had a cumbersome, unclear navigation structure, with buttons everywhere that led to more sub buttons. Our UX designer therefore made a new design, in which he restructured all current and new functionalities in four chapters: My vehicle, My service, My Kia news and My profile. Based upon these designs, KME opted for a complete redesign that delivered a huge improvement from a user's perspective.