racing.com platform for horse racing and race enthusiasts
increasing online presence
a new combined brand
Launching Racing.com, an online platform where racers and visitors can access the latest race information, videos and live broadcasts from everywhere at every time, was the answer. Sitecore Australia proposed our team in Australia as a potential implementation partner to Racing Victoria. In January 2014 the team in Melbourne started building the online application under supervision of Codeware, who took care of the project management.
In only eight months the team had to build and release the complicated platform, just in time for the Spring Carnival in September. The real-time storage, handling and publishing of large quantities of race data from the race clubs around Victoria proved to be the most complicated part of the project. Another part was the conversion of the websites for the larger race clubs to the new Sitecore platform and the restyling to match the Racing.com branding. A challenging job for our Australian team mates, but it worked. They were rewarded with the Sitecore Entertainment, Sports and Leisure Award in 2014.
Currently, Racing.com has a television channel, where you can watch horse races 24/7, to complement the strong online presence. The online platform has been extended with several new channels. Owners can now follow their horse’s progress on owners.racing.com/ and you can buy photos and merchandise at photos.racing.com. There is also an iPhone app where you can follow your favourite jockeys, horses and trainers.
Take a look at Racing.com and the promotion video.