digital strategy for Unicef the Netherlands
Unicef the Netherlands approached We are you to develop an overall digital strategy. We have succeeded in better aligning many digital initiatives and making the platform clearer and more relevant.
One of the challenges here was how to offer the many diverse target groups an optimal online experience via one website.
With the site, Unicef the Netherlands aims to inspire and inform volunteers, donors, businesses, but also to inform young people and policy-makers about the work that the children's rights organization performs while encouraging them to make an active contribution.
The ideal customer journeys of these target groups have been mapped out in detail. We identified the critical digital activities and moments in customer journeys using user research. Based upon this, we designed a strategic blueprint for the optimisation of all digital communication channels. The digital initiatives were better coordinated and the results are greatly improved.