Sitecore experience platform
what is Sitecore
Sitecore is a platform that functions as CMS (Content management system). This goes further than just the placing and management of content. It has fully integrated marketing tools. This allows you to combine content, commercial objectives, audience segmentation and personalization. Sitecore offers complete control and freedom over the HTML while at the same time, enabling you to achieve exactly the desired end result.
Experience Editor and personalization
One of the ways to customize content is with the Experience Editor. This allows you to adjust the content directly on the page. The result of your change is immediately visible. That makes the making of changes a lot more immediate and less technically demanding.
The content can be personalized based on customer characteristics and their behaviour on the website. Sitecore helps to map that behaviour. By personalizing the content you achieve the most relevant customer experience. This leads to higher levels of customer engagement.